Why Keeping the Bar Low May Be Good for Google

I’ve been struggling with the Google model, which survived the dot-com mess, but its success seems based largely on the belief that advertising can fund everything. If the users are unhappy, well it doesn’t really matter. In fact, Google’s customers (the folks paying them money) and the folks they actually serve are quiet different, causing me to question the viability of many of their non-search efforts. Often we look at Microsoft’s struggle to expand out of Windows and Office and find the result troubling, but if we look at Google’s