Mattel Inc – Paymoney.click Blog – Smart Insights on Finance & Digital Trends

Can Vista Reanimate the PC-Based Gaming Market?

Eylül 9, 2025 • technewsworld.com

Since its heyday in the late 1990s, the PC game industry has seen its share of the video game market grow increasingly smaller. Cannibalized by the onslaught of gaming console powerhouse lines Sony PlayStation and Microsoft’s Xbox line, sales of CD-ROM-based PC games, while still robust at US$970 million, accounted for only 1 percent of…

Barbie’s Fantasy World Expands to Virtual Dimension

Eylül 9, 2025 • technewsworld.com

Mattel, maker of the iconic Barbie doll, announced Thursday that Barbie will go online with BarbieGirls, a new virtual world. The site offers the opportunities to create a virtual character, play games and chat with other girls. The toy company also plans to release the “Barbie Girls” device, a doll-shaped MP3 player, in July. “Our…

Scrabble Brings Scrabulous Scrap to Facebook

Eylül 9, 2025 • technewsworld.com

Until recently, the closest Facebook users could get to playing Scrabble online was Scrabulous, the wildly popular application launched by two Indian brothers back in 2006. That game — essentially a Scrabble impostor — now attracts some 600,000 users per day, but in the last few weeks a new, official beta version of the popular…

EA Heats Up Scrabulous Scrap With Sanctioned Scrabble

Eylül 9, 2025 • technewsworld.com

Electronic Arts (EA) and Hasbro have announced the release of a legit version of Scrabble for Facebook. The iconic word game will launch in mid-July for Facebook users in the U.S. and Canada. A version can currently be played through the gaming site Pogo.com. The release sets up a showdown between the Hasbro-sanctioned Scrabble and…

Toy Tech: In Search of the Light App-tastic

Eylül 9, 2025 • technewsworld.com

The tablet computer craze that has users of all ages launching Angry Birds and making Temple Runs is profoundly influencing toy makers as well. “We are moving into a new realm of toys that the industry finds quite exciting,” said Jackie Breyer, editor-in-chief of The Toy Book, The Licensing Book and The Toy Insider. “We’ve…

Dolling Up for High-Tech Child’s Play

Eylül 9, 2025 • technewsworld.com

Barbie’s gone digital. She’s wearing a new dress outfitted with programmable LED lights that let her change her look on a whim. “Today’s girl is tech-savvy, and we created a Barbie doll that utilizes technology to provide a new way to play with Barbie,” Mattel said in a statement provided to TechNewsWorld by Ketchum’s Jamie…

Revived View-Master Is a Virtual Reality

Eylül 9, 2025 • technewsworld.com

Remember the View-Master? You slotted a disc of slides called a ‘reel’ into the top, clicked the lever on the right, and were thrilled by the scenes before your eyes. Introduced in 1939, the stereoscopic view has been inducted into the National Toy Hall of Fame. Although it’s had a low profile for many years,…

Gadget Ogling: Jewelry Gets Inky, Toys Get Brilliant, Remotes Get Beautiful

Eylül 9, 2025 • technewsworld.com

Salutations, and welcome to a new installment of Gadget Dreams and Nightmares, your hitchhiker’s guide through the maelstrom of new gizmo announcements. On the road this week are an e-ink bracelet, a View-Master revival, a smart plush toy for kids, and an all-in-one touchscreen remote. Please note these are not reviews, and the ratings relate…

Talking Barbie Says Hello, Parents Say Goodbye

Eylül 9, 2025 • technewsworld.com

Barbie, who turns 56 this year, finally may get a voice of her own — but opponents are working hard to keep the talking version of the iconic doll out of children’s hands — and homes. Mattel plans to bring out Hello Barbie in time for Christmas. However, Campaign for a Commercial Free Childhood has…

Etiket: Mattel Inc