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AI Is Rewriting the Rules of Brand Management

• technewsworld.com

Although building trust through a carefully crafted brand message is still important, artificial intelligence may be undermining its traditional influence. “AI isn’t just helping businesses create content or automate tasks; it’s empowering individuals to become instant digital detectives,” Mike Allton, chief storyteller at Agorapulse, a social media management platform for businesses, wrote Monday on LinkedIn.…
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Apple Adds Brain-to-Computer Protocol to Its Accessibility Repertoire

• technewsworld.com

Among a raft of upcoming accessibility tools revealed Tuesday, Apple announced a new protocol for brain-to-computer interfaces (BCIs) within its Switch Control feature. The protocol allows iOS, iPadOS, and visionOS devices to support an emerging technology that enables users to control their digital hardware without physical movement. One of the first companies to take advantage…
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DexCare AI Platform Tackles Health Care Access, Cost Crisis

• technewsworld.com

Care management platform DexCare is applying artificial intelligence (AI) in an innovative way to fix health care access issues. Its AI-driven platform helps health systems overcome rising costs, limited capacity, and fragmented digital infrastructure. As Americans face worsening health outcomes and soaring costs, DexCare Co-founder Derek Streat sees opportunity in the crisis and is leading…
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